Product perception and preference

The interaction between user and object defines the experience of using the products. This line of research investigates such interaction analysing the user’s response to the stimuli emitted by the object. The identification of the characteristics of a product capable of generating a specific response (positive emotion, for example) allows to set guidelines when designing the communicative function of the objects.

Besides the classic user analysis techniques, advanced technologies focused on the study of the physiological response are utilised.