DAPIEM

Name

DAPIEM: Augmented Reality technology applied to product-placement techniques to promote commercial products dynamically.

Agency

i3B (Valencia, Spain)

Years

2010 – 2012

Partners

IECISA, Informática El Corte Inglés, S.A.
MSL Software, S.L.
OPTIVA MEDIA, S.L.
FIABLES IT Outsourcing de España, S.A.
Universidad de las Islas Baleares
Universidad Politécnica de Madrid

Description

Augmented Reality technology applied to product-placement techniques to promote commercial products dynamically.

Dynamic Advertising and Product-placement with Interactive E-Commerce for Multimedia.

The Project DAPIEM (Dynamic Advertising and Product-placement with Interactive Multimedia for E-Commerce) aims to develop a prototype that allows real time:

  1. Replace brands, products or messages dynamically on any audiovisual content, as a system of virtual product-placement, being able to replace products, brands or messages depending on:
    • Time of day.
    • The geographic market (different brands in different countries).
    • The broadcaster (eg. remove the advertising RTVE)
  2. Go through the platform to an interactive e-commerce service on television, which will include a dynamic catalog of the items which are marketable and appear on the scene / program / movie you are watching.

DAPIEM is co-financed by FEDER funds and the Spaniard Ministry of Science and Innovation with the file number IPT-430000-2010-045.