Heineken Chair

Name

Heineken Chair

Agency

UPV (Valencia, Spain)

Years

2013 – 2018

Partners

Heineken

Description

The purpose of the HEINEKEN – UPV Chair is the promotion and development of training activities, dissemination, knowledge transfer and research and development in the field of new technologies and neurosciences applied to the communication, distribution and consumption segment. The Chair, which involves several HEINEKEN SPAIN departments such as HORECA, Marketing and Food.

http://www.upv.es/contenidos/CHEINEKE/

Projects in this Chair:

  • SMK Retail 3D
  • Shelf-management
  • Category Vision
  • Heineken Connect
  • iBeer
  • Study Neuroadvertise