DGT

Name

Evaluation of prevention campaigns

Objective evaluation of persuasive effect of vial prevention campaigns

Agency

i3B (Valencia, España)

Years

2017

Partners

Dirección General de Tráfico

Descripción

This project, funded by the DGT of the spanish Interior Ministry, aims to conduct a study to check the persuasive impact of audiovisual material of vial prevention campaigns.

It is intended to capture different physiological and behavioral measures that will be subsequently analyzed. From this analysis it will be extracted, through the use of model-based methods of cognitive neurosciences, which are the qualities this audiovisual material should have in order to produce a persuasive impact on the public.

This project has been funded by DGT with project number SPIP2015-01848.