CBR group (Consumer Behaviour Research), is the group inside LENI Lab of i3B Institute that is centered in the analysis of human being behaviour in front of marketing actions like audiovisual campaigns and in front of retail experience both in physical and online store.

It is a discipline that provides measurement accuracy of the unconscious and emotional human being who is the one that is present in most outlets decisions we make and allows us to understand consumer behavior part. That is, it presents a new type of information to the company so far did not have to make decisions and optimize resources.

To develop our research we use the latest technologies and integrate virtual reality, sensory stimulation and behavioral measurement, applied to the world of marketing, retail and communication.